Client:
Media One Hotel
Services:
Event Branding, Marketing, Print, Social Media
Story:
I had been working with the management team from the Media One Hotel, setting out a brand strategy and narrative that has resulted in a vibrant, energetic and playful visual identity. We created all the collateral, put words to every customer touch point, redesigned rooftops and events spaces throughout.
The brands journey was about putting “a different spin on classic luxury”. We consciously moved away from conventional high-end hotel branding that was in Dubai and instead looked to reflect a location that served for a lively, entertaining experience. To unearth a visual identity that still respects, translates and celebrates the unique facets of this place.
This was a promotional campaign to promote the 'full entertainment package'. It was the year of the Euros football, Six Nations rugby, and a live bands filling in the quiet gaps.
Your typical cheese and wine evening, offering up an outrageous cheese spread and a bottomless supply of wines.
Weekly promotion for 3 events spaces that were available for a mixer.
Brunch is a huge event that is hosted by practically all hotels in Dubai. Using a pop art style we wanted it to "pop out" compared to other brunches.
Top Secret Event hosted by Media One. This campaign was to tease the customers with and drip feed bits of information about the event leading up to the New Year.
This was a promotional campaign to promote the 'full entertainment package'. It was the year of the Euros football, Six Nations rugby, and a live bands filling in the quiet gaps.
Weekly changing promotion to push the price, food, and drink offers that were up for grabs.
Delivery turkey for the masses courtesy of Media One Hotel.
Gossip was an successful ladies night hosted within 4 bars of the hotel which offered up a great place for women to go to each week.
New venue opening on the 41st floor. Keeping this relative and on brand the approach was a modern logo and soft gradient with the line ups and event space doing the talking.
Keeping it a bit more corporate with the design as this promotion was targeted to the travelling business man/woman. Various packages to choose from just like the choice of ice lollies in the freezer.
A Campagin to drive customers in during the summer which is the quietest of times due to the weather being close to a million degrees.
